Canon
J. Price

Canon J. Price, AAMS^®, is a Senior Financial Advisor at Signature Estate & Investment Advisors (SEIA) in Los Angeles. With more than 30 years of experience in financial services, Canon helps individuals, families, and business owners organize the financial decisions that accompany successful careers, retirement, and long-term financial goals.

Her practice serves a diverse client base that includes professionals in the entertainment, legal, and medical fields, as well as business owners and retirees. Canon provides comprehensive financial planning and asset management, with experience in retirement planning, pension consulting, and 401(k) plan management. Her approach is grounded in understanding each client’s circumstances and helping them make informed, practical decisions over time.

Canon’s practice has been built primarily through long-standing client and professional referrals, reflecting the trust she has developed over decades of advising. Many of her clients are navigating the transition from demanding careers into retirement, while others are balancing the financial responsibilities of a growing business, family, or professional life. She helps clients bring clarity to the moving parts of their financial lives and maintain a plan that remains aligned with what matters most to them.

Before returning to SEIA, Canon founded Beverly Investment Advisors, an independent Beverly Hills firm she led for more than two decades. At the time SEIA acquired the firm in 2024, Beverly Investment Advisors had approximately $300 million in assets under advisement. Canon began her financial-services career at SEIA, making her return a full-circle continuation of a relationship that began more than 30 years ago.

Canon is an Accredited Asset Management Specialist (AAMS^®) and a member of the Financial Planning Association. She attended Smith College and earned her Bachelor of Arts from the University of California, Los Angeles.