Media Coverage
Financial Planning Features Canon Price on Reaching Gen Z Investors
Financial Planning features SEIA Senior Financial Advisor Canon Price in a discussion on how advisors can connect with Gen Z investors.
October 20 2026
Financial Planning featured SEIA Senior Financial Advisor Canon Price in a recent article examining how advisors can build relationships with Generation Z and help younger investors develop long-term financial habits.
Canon discussed the role family relationships can play in introducing younger investors to financial advice. In her experience, many individuals ages 18 to 30 prefer to save and invest on their own and may not seek out an advisor unless a parent or family member makes the connection.
The article also explores how advisors can demonstrate the value of financial planning to younger clients by making advice accessible, showing the long-term impact of early saving and helping clients think beyond investment management alone.
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